This is an unused set of "Hallowe'en Party Decorations" from The Beistle Company (who still exist today). It claims to contain:
Hallowe'en table decorations for a party of four - 30 pieces
This package contains Lamp Shades, Candle Holders, Invitations, Place Cards, Nut Cups, and Ice Cream or Fruit Decorations
The set also includes a page of instructions for what to do at your party (which gives us the 1923 date on the copyright). It definitely feels like a sort of "aspirational over the top" set of party suggestions ala Martha Stewart, so I guess that's not new to the post internet age. ;)
These scans are available in 150 dpi and 300 dpi versions. For the 300 dpi version of a given scan, please follow the link provided below the 150 dpi version on the page for that scan.